Now its time to attract customers, keep them and make some money. It is at this point we utilise all the knowledge we can resource to make your start successful.
With more online sales operations than any other company in Australia we have the unique advantage of having helped more people in this space than any other provider. As a result we have greater hands on experience, watching and helping these businesses for over five years. We know what works and does not. We have clearly identified the online roadmap to success.
Take these steps and Succeed! It works!
- Establish your product in a niche or vertical market. If you are planning or already have product we show you how to pick and/or position your product to SELL!
- Get Found on the Internet. We show you how. Watch while thousands of people visit your website.
- Manage your customer/email list. We show you how to build, manage and make money from an email list.
- Be patient and budget 6-18months. It can happen relatively quickly.. But be prepared to wait.
We also show you how to establish a unique selling proposition that can make you succeed in markets others fail in.
Step 1: Establish your product in a niche or vertical market
If you already have product in a competitive market and you are not yet getting any results maybe you need to specialise. The biggest mistake many companies make is trying to be everything to everybody. Find an obvious void in the marketplace and fill it! Adjust your company or product to meet a specific need and then specialize! We will give you some examples.
OR, if you do not have a product, rather than trying to dominate a huge, general market like pet owners or car owners, narrow your focus to a targeted "niche" like parrot owners, car seat covers or magazines.
- Find a Niche Market
- Figure out what they want
- Develop the product
- Offer it to them
- Automate the business
- Start another one and diversify
We have individual merchants with over 20 active stores and adding more regularly. We know this works because we see it in action each day.
The truth is, running two or three web sites that each target a specific niche market is the EASIEST WAY TO MAKE MONEY on the Internet.
Step 2: Getting found on the Internet
Aside from utilizing real world marketing tools, there are three essential strategies that can be deployed in attracting visitors and sales to your website. These are:
- Search Engine Submission, Optimisation and Ranking
- Pay for Inclusion Services
- Pay Per Click Search Engines
More than likely you recently used a search engine to find either product, services or information. Search engines have become a part of everyday life. No doubt you would love to be found the same way.
So how easy is it going to be to find your site
Lets use Google as an example. Google has billions of files to sort through every time you do a search. Each day they list millions of new pages. They have to use thousands of PC's to manage this process! So finding your site amongst all of that is near on impossible. Unless of course you are ranked and when someone searches for your keywords you are listed on the first or second page.
The importance of Search Engine Optimisation and Promotion
When running your business on the Internet, nothing is more important than having a highly ranked site in search engines. The great advantage of having your customers find your website through search engines is that they are qualified leads. These customers are actually searching for your goods and services, not just passing by.
Submission and Optimisation
Submission and optimisation are two separate elements in the 'art' of search engine promotion... 'Search engine submission' refers to the act of getting your web site listed with search engines. Another term for this is search engine registration. Getting listed does not mean that you will necessarily rank well for particular terms. It simply means that the search engine knows your pages exist. Search engine optimisation' or SEO, refers to the act of altering your site so that it ranks well for specific terms and words, especially with crawler-based search engines.
Search Engine Placement & Positioning
Terms such as 'search engine placement', 'search engine positioning' and 'search engine ranking' refer to a website actually doing well for particular term or for a range of terms at search engines. This is the ultimate goal - to get that 'top ten' ranking for a particular keyword or search term.
Search Engine Marketing & Promotion
When we refer to 'search engine marketing' or 'search engine promotions' we are talking about the overall process of marketing a website on search engines. This includes submission, optimisation, managing paid listings and more. They also illustrate the fact that doing well with search engines is not just about submitting right, optimising well or getting a good rank for a particular term. It's about the overall job of improving how your website interacts with search engines, so that the audience you seek can find you
Automatic Submission Software - Not a good idea
Be really wary of automatic submission software that claims to submit your web site to thousands of search engines. The simple fact of the matter is that over 90% of searches made on the Internet are made in the 10 major search engines. Some of the major search engines now will not list sites that have used automatic submission software. The main reason is because that software 'spams' the search engines (submits too many times). You can potentially damage your long term SEP prospects and worse still get listed and spammed to death by hundreds of bizarre search engine companies.
So what is a Search Engine?
Search engines such as Google comprise of a database that is compiled by 'Spiders' or 'Robots' that navigate the Internet looking at each site and then returning the web site addresses to its database. Because search engines routinely navigate and visit websites on the Internet, it is possible to get listed without submitting... but be prepared to wait!
What is a directory?
Directories such as Yahoo! don't use 'spiders' and 'Robots' to build their databases. Instead, Yahoo! uses their staff to manually review and categorise your web site for inclusion in the directory once submitted.
Step 3. Managing your customer and email lists
Email marketing and Customer List
We find that any one of our successful sites is especially good at just one or more of the four steps. Some have spent a lot of effort in building, managing and servicing growing email lists. From slow beginnings they have worked at it and built lists that are worth rivers of gold to their business.
Your most valuable email asset: an in-house, opt-in list
f you are online and you are not building an email list of customers and prospects, you may be making a costly mistake. Why? Because the opportunity to build opt-in lists will become more limited in the future as the volume of email rises. Now is the time to build trust and start an email relationship with your clients and customers. You'll need to make the collection of email addresses a top priority for every contact with customers or prospects.
If we have done our job properly in optimising our website for search engines, the website and online ads will be primary drivers in an acquisition campaign designed to build your list. You must have on each page of your website an email subscription form to capture addresses.
There are also other ways to acquire subscribers. Consider as well offline media, especially direct mail; onsite promotions and events; print and broadcast ads; and out-of-home media, in addition to any other communications channels your company might be making use of. A little creative brainstorming will help you decide which media can best help to build your list with subscribers who are interested in your offering.
Through these media, you deliver your value proposition to your prospects, along with privacy and acceptable use policies that reassure your subscribers that you won't abuse the trust they've placed in you and your company.
Of all the components needed to successfully build an effective email list, the most important component is the value proposition to the consumer. If you are forthright with regard to what you plan to give the consumer, you will build a list of interested prospects. Keep in mind that while you might want to deliver price lists to prospects each week, that's probably not what they want or expect from you. It is more likely you'll have to package sales content in such a way that it entertains and holds interest. In other words, you may be able to get away with disseminating a price list to an email list, as long as the email also contains something of entertainment value consistent with the value proposition.
The best email lists concentrate on quality, not quantity. Its better to have a list of 5,000 prospects who want to hear from you on a regular basis than a list of 20,000 who are only marginally committed. Good email lists deliver as much value to a subscriber as the product or service it promotes. Keep that in mind, and you'll do a fine job of building an effective list.
Step 4. Be patient and budget 6-18 months
It can happen relatively quickly. But be prepared to wait, the majority of successful sites did not happen over night.